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certification of beaches and other stories ....

By: The Critic-On

Is the certification of beaches under a rule of sustainability ensuring a clean beach? The answer that comes to mind first is yes or at least that's the idea that has been deployed as part of the marketing strategy when an entity announced with some hoopla beach has initiated efforts to become certified or some other and obtained the certificate.

we could not dare to doubt the mechanisms used to assess the beach that was certified and on the other hand, we would expect the set of actions and processes that are included in the system that achieved this title too strong to keep this beach in bacteriological quality settings properly, because the system has been tested and validated to meet this commitment.

is where a question arises probably due to bad information or my understanding (and perhaps many more) highlights a gap between being and should be. This is because, Bucerias beach located in Nuevo Vallarta, Nayarit, received his certificate under the standard "NMX-AA-120-SFI-2006: establishes the requirements and specifications for the sustainability of quality of beaches" in August 2009, (and incidentally, the event which took place the long-awaited document delivery was highly publicized, as well as the certificate itself). But the system of monitoring beach water quality priorities of the Ministry of Environment and Natural Resources - SEMARNAT shows on their official website (accessed February 2009) to Bucerias Beach Enterococci health risk according to the results of 17 and 30 June and 29 July (just prior to certification) and December 8 (after certification).

This confuses me (and I am disappointed), the data speak for themselves, what I can have confidence in a certificate is granted for a health risk to the beach that is being certified, What I can have confidence in a management system certified clean beach that still allows this variability in the results?

We can not risk the livelihood assets is the cultural, social and economic development of this region betting system knowing that the results have such weak bases and used as a mechanism for "green marketing "rather than as a tool for sustainability, the best marketing strategy is not a document that certifies a certificate are the benefits economic, ecological and social changes achieved when there is a true sustainable development.